We all know what social media marketing can do for business. Let’s just note down some points what social media cannot do; what social media is not.
1. Not about Social Networking Sites
Social Media Marketing is not about making accounts at different social networks and engaging with customers. Alternatively, the time and efforts invested in social media doesn’t pay off always. It’s the best example of slow and steady winning the race.
2. Not about a replacement or stand alone
While Social Media Marketing is likely to make a difference to your marketing efforts, it cannot replace marketing and PR altogether. Rather, it works as a support medium to your marketing plan.
3. Not about technology, you or us
Social Media is not about a particular person or a technology. It’s about the brand. Social Media Marketing is to be done, to increase the audience engagement more and grow the brand with some good marketing strategies.
4. Not a one-stop solution
Social Media Marketing itself can’t perform any magic but can surely helps in getting word-of-mouth promotions out. One cannot expect social media to turn ineffective products or services into fantastic ones.
5. Not about marketing/promotion/contest only
Social Media Marketing is not about running Facebook or Twitter contests. It is not about marketing your Facebook and Twitter page by getting maximum ‘likes’ or ‘followers’. If the product/service is not likeable, what is the point in paying money and creating a façade? If your product/service won’t be strong, how exactly do you expect social media marketing help your brand become big?
6. Not about immediate ROI