Three Brothers Bakery Rebuilds After Hurricane Harvey, Celebrates Jewish High Holidays

Round Raisin Challah at Three Brothers Bakery

Houston institution Three Brothers Bakery re-opened its doors on Tuesday, September 12, less than three weeks after Hurricane Harvey flooded the bakery’s original location on South Braeswood Boulevard. Bakery co-owners Bobby and Janice Jucker wanted to make sure all of their locations were open again in time for the Jewish High Holidays of Rosh Hashanah and Yom Kippur.

This year, Rosh Hashanah, the Jewish New Year, is September 20 through September 22. Rosh Hashanah marks the beginning of the 10 Days of Awe that end with Yom Kippur, which takes place September 29 through September 30. This holy time marks the beginning of the busy season for all Three Brothers Bakery locations.

“This is the fourth time our Braeswood bakery has flooded and the fifth natural disaster we have been through,” said Bobby Jucker, co-owner and fifth generation baker. “The last time was after Hurricane Ike in 2008, and we couldn’t open in time for the High Holidays. As a result of the storm, there was actually a challah shortage in Houston. Our team worked overtime to resume business as usual as fast as possible after Harvey to prevent this from happening again. We’re so proud to be back up and running just in time to serve the community before the holidays.”

Three Brothers Bakery has been making round raisin challah for the Houston area for more than 50 years. Besides challah, the bakery also offers honey cake, another traditional item enjoyed during Rosh Hashanah and Yom Kippur. The High Holidays are one of the three busiest holidays for the bakery, next to Thanksgiving and Christmas.

“For a lot of our customers, part of their holiday tradition is to stand in line to pick up their challah from…

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