The Big Willow Raises Funding to Continue Growth

Having achieved two years of successful high growth puts us in a position to accelerate future growth with this investment.

The Big Willow Inc. today announced it closed a convertible debt financing round led by Connecticut Innovations and Stonehenge Growth Capital with participation from private investors. The Company will use the capital to continue its early organic success and rapid revenue growth.

Today, marketers are spending over $15 billion annually on programmatic advertising to generate more sophisticated and targeted campaigns. But much of that spend is currently based on spray advertising that lacks measured results. Increasingly, B2B companies are looking to optimize their marketing investment by identifying accounts with genuine buying intent, and focusing targeted sales campaigns based on those prospects buying journey location.

Charlie Tarzian, founder and CEO of The Big Willow, stated, “Targeting prospects before the market even knows they exist gives our customers a first mover advantage. We’re tracking billions of daily web interactions to identify buyer intent through actual longitudinal behavior. Having achieved two years of successful high growth puts us in a position to accelerate future growth with this investment.”

“Big Willow offers a highly efficient way of connecting sellers with buyers,” said Alison Malloy, director of investments at Connecticut Innovations. “They have a strong management team heading up the technology and we look forward to helping them grow.”

“The Big Willow solutions allow corporate and enterprise sellers to more effectively identify, engage and convert buyers in the complex business-to-business sale process,” said Jared Talisman of Stonehenge Growth Capital. “The team…

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