If someone thinks that store designing is just like home décor I state my disagreement. For people this is the sign of raising their lifestyle. Retail business has given boost to the lifestyle stores. This is called rebranding activities. The main purpose of rebranding is to increase sales. In Dubai and Sharjha retail sales jumped to 13.2 percent last year. In Sharjha retail business is on its peak. The rebranding has scaled up their sales to such an extent that it has given boos to lifestyle stores.
Dubai’s retail offering totally 26 million sq ft as of the end of 2010 and is expected to increase to 31.3 million sq ft in 2013. This is a huge turnover any country can expect from the business of retailing. Available retail space per person is significantly higher than most global cities at 15 sq ft/person, compared to 11.3 in USA and 2.7 across European countries. So here is every opportunity to give a rise to retail business. The question is how these mega stores are contributing such a huge share in a country’s economy. This is quite simple; retailing is on its peek because some factors are working behind it like mannequin and display shelving.
Redesigning of store, a phase of evolution
Without industrial shelves a store cannot be revamped, if product assortment is not done properly to catch the attention of the consumer become very difficult. Product visibility can only be done if the store designing allows much space for product keeping. So that product can place properly thus enhancing product visibility. Proper light arrangement ensures product visibility so glass lighting and luminaries can prove vital in this regard.
Effects of redesigning retail store
Revamping of store is a good idea, event management can also add worth to the annual turnover of a retail store. Event festivity not only compels the consumer to shop but also give a good feeling to the audience and the spectators. Visual merchandising plays a key role in introducing a brand, so retail…