Red Planet Hotels begins building its empire with SiteMinder

Red Planet Hotel Aseana City, Manila

It’s important we aren’t expanding for expansion sake, but are creating greater options for accommodation that are not only appealing to value-driven travelers, but that can be found and booked.

Eight months after receiving a multi-million dollar investment to accelerate its expansion throughout Asia, Red Planet Hotels, the fast-growing Pan-Asian budget hotel chain, has this week revealed it has begun building its empire with the help of the global hotel industry’s leading cloud platform, SiteMinder.

Red Planet Hotels owns and operates 24 hotels in Thailand, Indonesia, the Philippines and Japan, and says employing the market’s most powerful distribution technology is necessary to sell rooms that over the next two years will see exponential growth in numbers. The company’s expansion roadmap includes the opening of four new hotels in 2017 and a further eight hotels before the end of 2018 to offer travelers more than 4,000 rooms in total.

“Red Planet Hotels has become a recognized brand for travelers who visit Asia and are in search of value. So, it’s important we aren’t expanding for expansion sake, but are creating greater options for accommodation that are not only appealing to value-driven travelers, but that can be found and booked,” says the hotel chain’s regional director of revenue management in the Philippines, Leah Teresa De Los Santos.

“We knew early in the process that we would need technology to compete in the complex channel distribution landscape that exists within today’s travel industry, and SiteMinder has solved that challenge for us. Without their platform, our strategy for room distribution would be inefficient and therefore very costly in terms of…

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