Quantity Is Good but Quality Is King in Networking

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A few years ago, I had a long conversation with a good friend who was considered a networking expert in Europe. He did a lot of work with online networking or social networking.

During this conversation, we got into a fundamental disagreement on the subject. He believed that networking was first and foremost a numbers game. He said that “the more people you were connected to the stronger your network.”

Related: 4 Networking Tips for Introverts

At first, I went along with this comment agreeing that the number of people in your network was in fact, very important. I then said, “the only thing more important than the quantity of people was the quality of people in your network.” Suddenly, our paths diverged. He said the quality of people in your network are really not that important, instead it is all a numbers game.”

To this day, I steadfastly disagree. Networking is not a numbers game. It’s more like a people puzzle. It’s about building relationships with the close people in your network. That means that it’s about finding ways to interconnect the relationships you have to build a powerful personal network. In order to do that — you actually have to have a fair number of quality relationships in that sea of contacts.

Related: 5 Steps to Rock Any Networking Event

If your network is a mile wide and an inch deep, it will never be successful. Instead, your network needs to be both wide and — in places, deep. That is, you need to have a wide set of contacts but some of those need to be connections that go deep. Therefore, the quality of your network is just as important, if not more important than the quantity of your network.

This doesn’t mean that quantity isn’t important. It is important. A small network of quality people limits your success. However, a large network…

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