Pot Advertising, Leonard Cohen and Chimps: The Canada Letter

They cast advertising not as a means of lifting sales but as something of a public service. In a news release, the group said that marijuana ads are “vital for the legal industry to have the tools necessary to push back against Canada’s thriving illegal market, while at the same time educating adult consumers about various product strains, responsible use, and how to differentiate between high and low quality cannabis product.”


Marijuana buds being prepared at the Tiverton facility.

Cole Burston for The New York Times

Most of the medical community and experts on drug abuse oppose widespread pot advertising.

“We have an opportunity to learn from where we are with alcohol,” said Rebecca Jesseman, a director and senior policy adviser at the Canadian Center on Substance Use and Addiction, a federally funded agency. “We really need to take a more cautious approach.”

Among other things, Ms. Jesseman wants cigarette-like limits and packages that show warnings about marijuana-impaired driving and the health dangers of inhaling heated vapors.

The government won’t announce its plan until after the bill to legalize marijuana becomes law. Until then, Ms. Jesseman expects heavy lobbying by the industry.

“I do not envy the people in the government making the decision,” she told me.

Read: Ready or Not, Recreational Marijuana Use Is Coming to Canada

Tower of Song

Andrea Kannapell, an editor at The Times, made the pilgrimage from New York to Montreal for the tribute concert for one the city’s best known native sons, the musician and poet Leonard Cohen, who died a year ago this month. Here’s her report.


A mural of Leonard Cohen in the Montreal neighborhood that was his home.

Andrea Kannapell/The New York Times

I confess that I went as a…

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