Pac-12 sued by marketing firm over compensation for massive AT&T partnership

The conference signed a deal with AT&T worth an estimated $90 million. Now a firm that helped execute it is suing.

The Pac-12 has been sued by a sports marketing company seeking compensation for its role in helping the conference secure a sweeping 2013 deal with AT&T worth tens of millions of dollars to the member universities.

The lawsuit alleges that the Pac-12’s refusal to compensate EMG, which had connections to top AT&T executives, “crippled” the company’s business.

EMG, which is based in Palos Verdes, is seeking an unspecified amount in damages.

It did not have a written contract with the Pac-12.

Most Read Stories

Unlimited Digital Access. $1 for 4 weeks.

“Anticipating a multi-million dollar fee for their work, EMG had invested thousands of hours into the deal and hundreds of thousands of dollars in expenses out of pocket,’’ according to a copy of the second amended complaint, which was obtained by the Pac-12 Hotline.

EMG estimates that the conference’s partnership with AT&T, which includes carriage on U-verse for the Pac-12 Networks, is worth $90,000,000 over five years.

The Pac-12 declined to comment. The conference and the Pac-12 Networks are named defendants.

“As a matter of policy, we do not comment on ongoing litigation,” a conference spokesperson said via email.

EMG has no current business deals but is an active corporation, according to its attorney, Philip Dracht.

The Pac-12 is expected to file a motion for summary judgment later this month, Dracht added. A trial date has been set for Jan. 10 in Torrance Superior Court.

The lawsuit, originally filed in Nov. 2015, made breach-of-contract claims against the Pac-12. That portion was thrown out by Judge Ramona See because EMG and the Pac-12 never entered into a written agreement.

Two causes of action were upheld by the court in the second amended complaint: quantum meruit and breach of quasi contract, according to documents.

Essentially, EMG…

Article Source…

Leave a Reply

Your email address will not be published. Required fields are marked *