Over 125,000 People Play OfferCraft Gamified Promotions at Foxwoods Resort Casino; Response Rate Skyrockets

Gamification Software Company OfferCraft and Foxwoods Resort Casino team up on more than 80 gamified campaigns

More than one third of new member acquisition at Foxwoods is attributed to OfferCraft promotions. They’ve been a wonderful partner.

OfferCraft, a software company that uses artificial intelligence and gamification to help companies increase customer revenue and employee engagement, has partnered with Foxwoods Resort Casino and FoxwoodsONLINE in Connecticut to launch interactive promotional games to draw in new customers, reward existing ones and engage team members.

More than 80 gamified promotions powered by OfferCraft have been launched to date, which include trivia quizzes, guessing games, digital scratch cards, wheel spins, basketball shootouts, gamified surveys and others.

“OfferCraft has become core to our efforts to recruit, retain and reward our players,” said Jennifer Johnson, Vice President of Loyalty Marketing at Foxwoods Resort Casino. “We use the platform to better understand and serve our guests, to give away prizes at community events, to encourage concert goers to stay for a cocktail, to drive additional visits and to re-engage guests. More than one third of new member acquisition is attributed to OfferCraft promotions. OfferCraft has been a wonderful partner and we look forward building on the success we have already had with gamified promotions.”

OfferCraft’s patent-pending artificial intelligence tools allow offers, coupons and rewards to change themselves into something different if they’re initially ignored. So if an incentive fails to motivate someone, that person might see their reward or offer transform into something more tailored to their specific desires. Its…

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