MiniCo Insurance Agency Wins Award of Excellence from the Insurance Marketing & Communications Association

We are honored to be recognized by the IMCA again this year.

MiniCo Insurance Agency received an Award of Excellence at the 59th Annual Insurance Marketing & Communications Association (IMCA) Showcase Awards Gala, held last month during the IMCA Annual Conference. MiniCo was recognized for the multi-faceted marketing campaign that introduced the company’s wind/hail deductible buy-back program.

Campaign elements included press releases, website updates, an educational video for independent insurance agents, e-mails to agents, print advertisements for self-storage industry publications, search engine and social media advertisements, and articles in MiniCo’s publications to include “Mini-Storage Messenger,” “Key Agent,” and “e-Risk Management.”

“I am proud to be a part of a marketing team that has been recognized by the IMCA consistently with awards in 2012, 2013, 2015, and 2017,” said Dan Sommer, MiniCo Vice President of Marketing and Communications and Chief Marketing Officer. “Our team members hold themselves to the highest standards of professionalism and creativity, and it is an honor to be recognized by our peers in the insurance marketing and communications industry.”

MiniCo President and CEO Mike Schofield commented, “We are honored to be recognized by the IMCA again this year. The association’s dedication to educating the insurance industry about innovative marketing and communications tools and techniques has had a positive impact on our marketing efforts and aligns with MiniCo’s focus on providing value-added information and educational topics to our policyholders and agents via a variety of creative platforms.”

The IMCA is the oldest association for insurance marketing and communications professionals in North America with roots…

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