Men’s health gets the Silicon Valley treatment

For nearly a decade, 26-year-old entrepreneur Zachariah Reitano had only talked to one person about his erectile dysfunction: his doctor, who also happened to be his father.

But over the past seven months, Reitano has told business partners, his girlfriend of four years, investors, and now the world.

He’s even created a business, called Roman, to help men discretely seek treatment. The startup connects them with doctors online who can diagnose ailments and write prescriptions, and Roman sends medication to their doorsteps. The startup has received $3.1 million in venture capital.

The funding news came the same week as another major investment in men’s health: hims, which prescribes and sells men’s hair loss prevention medications, received $7 million.

Erectile dysfunction and hair loss are not topics men typically feel comfortable discussing. But entrepreneurs see them as business opportunities and hope to eliminate the stigma associated with the conditions along the way.

Reitano knows first hand the challenges of having a health issue tied to how many view masculinity.

“[The ability to achieve an erection] is associated with being a real man,”said Reitano.

But erectile dysfunction is often a warning sign to serious health issues such as heart disease, high cholesterol and diabetes. In Reitano’s case, it was related to a heart condition.

Related: At 78, investor tackles something personal: hearing aids

According to Doron Stember, an assistant professor of urology at Icahn School of Medicine at Mount Sinai in New York, patients often don’t seek treatment for years due to the stigma.

Erectile dysfunction affects as many as 30 million American men, according to the James Buchanan Brady Urological Institute at Johns Hopkins University. But experts and researchers report only a small percentage (about 25%) seek treatment.

“Many patients don’t seek care because they’re embarrassed or don’t know where to go,” Stember said. “Some…

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