Launching via Kickstarter provides an incredibly valuable research tool that allows us to confirm not only our consumer’s demographics, but more importantly, understand their wants, needs and desire for future products.
November 08, 2017
MAC Group is proud to announce that their MeVIDEO brand, which launched two weeks ago on Kickstarter with two travel video tripods, will be formally added to their roster of global brands in January 2018. The MeVIDEO brand will focus on the film and video market with an emphasis on beautiful and thoughtfully designed travel video gear.
MAC Group took a very different approach when creating the MeVIDEO brand, starting with the product itself, working with an outside industrial design studio to bring a new design aesthetic to this product offering.
“We created MeVIDEO with one simple goal: to create the best compact, travel-friendly, user-friendly video tripod ever for today’s on-the-go filmmakers and videographers. We wanted to create a tripod that makes sense from the moment you put your hands on it; something detailed, yet approachable – and then, to make it incredibly beautiful” Brian Hynes, MeFOTO + MeVIDEO Brand Marketing Manager
The crowd-funded launch of MeVIDEO represents a new go-to-market strategy for MAC Group across several fronts including research, demand creation and community development.
“Launching via Kickstarter provides an incredibly valuable research tool that allows us to confirm not only our consumer’s demographics, but more importantly, understand their wants, needs and desire for future products. This level of insight becomes invaluable as we continue to innovate across multiple categories and anticipate the needs of today’s ever-evolving consumers. We are not only determining proof of concept but…