LaunchKC $100K winner Cambrian Tech taking simple idea to new reality

After winning LaunchKC’s grand prize — $100,000 — Cambrian Tech has its virtual eyes on another prize: total interior home transformation.

“The goal is to open your phone, walk around and visualize any project you may consider doing,” co-founder Joel Teply said. “From walls, countertops, backsplashes, flooring, cabinetry, appliances, hardware and landscaping.”

DIY tech presents a huge opportunity for the company, co-founder Heather Spalding said.

“It’s so hard for people to be able to visualize or imagine their space differently,” she said. When you get a little rectangle sample from the store of either a paint color or flooring sample, it’s almost impossible to visualize.”

The LaunchKC win was the latest in a string of high-profile successes for the augmented reality DIY company, which had been intentionally lying under-the-radar for years. But it was Cambrian’s first third-party funding source for the startup, Spalding said.

“Being the grand prize winner of LaunchKC was so legitimizing and affirming of what we’re working on,” Spalding said.”We have this vision for what we were going to be and how big we could be. To get the support from LaunchKC and the community is wonderful and meant so much to us.”

Managed by the Economic Development Council of Kansas City, LaunchKC awarded nine non-dilutive grants following the live pitch competition Friday on the final day of Techweek Kansas City.

The firm wasn’t expecting to snag the $100,000, Teply said.

“The competition was really well run and a great experience,” he said. “The startups were all incredible and made for tough competition. I think every one of the companies should receive funding.”

Cambrian has created an augmented reality app that enables DIY’ers to visualize such home improvement projects as painting, flooring and countertops. The firm offers an Android and iOS app called Home Harmony that provides a representation of a completed project in your home…

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