San Jose, California: KickFire, a provider of IP address intelligence and company identification technology, has announced the release of its business intelligence connection into Google Analytics®. B2B marketers utilizing Google Analytics can identify the actual companies visiting their website from organic search or digital marketing efforts, including AdWords® campaigns.
“Google Analytics is a powerful analytics platform, now when enriched with KickFire’s firmographic data, marketers have access to deeper B2B intelligence, advanced reporting and segmentation, and complete insight into the impact of their marketing funnel,” said KickFire CEO, Stephen Oachs. “Our simple integration makes it easy to add custom dimensions to your existing Universal Analytics tag without the need for another dashboard or additional IT resources.”
Companies leveraging KickFire for Google are now able to enhance their analytics dashboard and reports with:
- Company names and websites
- Company contact details and address
- Industry classifications with SIC and NAICS codes
- Employee count and annual revenue segmentation
For B2B companies looking for additional insights, KickFire LIVE Leads platform enables them to tap into their invisible pipeline, identify real-time buying intent, and transform anonymous visitors into actionable sales opportunities. Through its proprietary TWIN Caching™ technology, KickFire provides the highest quality business intelligence throughout its entire suite of solutions, including KickFire API, LIVE Leads and Prospector.
KickFire introduces Account Watchlist for optimization of ABM strategies
Last month, KickFire had announced the unveiling of Account Watchlist on its LIVE Leads platform to help B2B marketers in optimizing their ABM strategies by leveraging IP address intelligence and firmographic data of companies.
The Account Watchlist feature by KickFire is aligned to the Active Demand stage by identification of target…