Irvine-based Z Supply, a women’s apparel company with collections that target different styles, has opened a “shop-in-shop” store at Sunny Days in Orange.
Its first shop opened in late May at Sunny Days’ Balboa Island location.
Z Supply, founded in 2011, makes curated collections targeting various female lifestyles. The six brands include: Z Supply (basics), Black Swan (feminine and romanic clothing), White Crow (offbeat threads), Others Follow (carefree coastal), Rag Poets (timeless pieces) and Icons of Culture (vintage revival).
Heidi Muther, chief operating officer of Z Supply, said Sunny Days has been a retail partner of its brand from the start.
“It only made sense to test our first shop-in-shop concepts stores with Deanna Frieze and her Sunny Days stores. We are excited to see what transpires and how the Z Supply story resonates in these curated spaces,” Muther said in a statement.
Earlier this summer Z Supply launched Zoo Supply—a collection of outfits for dogs. The pet clothes line came about by accident. The company created a few dog clothes for a fun photo shoot. But after seeing how “adorable the pups” looked, Muther said the company decided to create the Zoo Supply pet line.
Sunny Days in Old Towne Orange, at 109 N….