Having Franco as a spokesperson is important because he can talk about daily maintenance that can’t be done in a 30-second commercial. He’ll be the face and voice of the brand as we expand to HSN, salons and other channels.
New York, New York (PRWEB)
May 16, 2017
Keranique, the Women’s Hair Growth Experts™, is pleased to announce that Franco Della Grazia is an official brand ambassador.
Franco Della Grazia is a lead stylist at Cutler NYC, and an on-air beauty expert. He will be featured in a series of videos, tutorials, and Facebook Live events throughout the year. “I love the idea of bringing skin-care technology to hair care. It is something that has been lacking in the market. Women are tired of just another shampoo,” he told WWD.
According to Wakefield Research, 46 million adult American women suffer from hair loss. The Keranique products appeal to not only older women experiencing hair loss, but also to younger women who suffer breakage from over-styling, dramatic hair coloring, or even poor nutrition and diet, Della Grazia recently told WWD.
One of the goals of the ambassadorship is to educate women that regaining volume is not an overnight change. “Any physiological change is not instant. We are predisposed to want something that has happened over time to be cured in one night,” said Andrew Surwilo, co-founder and CEO of Atlantic Coast Brands, the creators of Keranique. “That’s why having Franco as a spokesperson is important because he can talk about daily maintenance that can’t be done in a 30-second commercial. He’ll be the face and voice of the brand as we expand to HSN, salons and other channels.”
Keranique offers 10 products on HSN after their recent launch, which also…