Live on Green, a three-day festival leading into the Rose Parade, returns Friday with exhibits, live music and even a surfing dog competition aimed at predicting the winner of the Rose Bowl game.
Started in 2015 by the marketing firm Huerta Quorum, the festival at the Pasadena Convention Center provides free activities to the myriad visitors flocking to the city for the New Year’s Day celebrations.
“What we wanted to do was create a festival to help Pasadena own that week between Christmas and the New Year,” said Barbara Cocks, the president of HQ.
This year’s festival plays off the Parade’s theme of “Making a Difference.” It includes a tribute to the U.S. Space Program, its communications and defense networks and the technologies developed for NASA missions that led to consumer innovations in everything from cell phone cameras to memory-foam mattresses.
“We wanted to try to think of something that was a little bit out of the box for the theme,” Cocks said. “What has made more of a difference in everyone’s lives than the Space Program?”
HQ partnered with NASA’s Jet Propulsion Laboratory, Caltech and the Los Angeles Air Force Base to create a sprawling and interactive exhibit on the Space Program, its history and its impact globally. Visitors will also have a chance to see a 40 foot missile up close.
At 1 p.m. Friday, Colonel Michael Hopkins, a NASA astronaut, will share his experiences aboard the International Space Station during a meet and greet.
Though the festival is looking to the stars, there are still plenty for fans who just want to learn more about the Rose Parade and…