The lineups for sweet treats at iHalo Krunch on Queen St. W. near Strachan Ave. run for as long as an hour.
When customers finally get to the counter, co-owner Charlene D’Aoust is amazed when they take the colourful, soft-serve creation in a charcoal waffle cone and don’t instantly take a picture for social media. “Some of them just eat it,” she marvels.
Yes, Instagram is driving the city’s growing obsession with dramatic-looking dessert foods. But D’Aoust, 30, and life and business partner Tuan Nguyen, 28, care deeply about the taste.
“That’s where the whole idea came from. The fact that I love ice cream,” she says. Meanwhile, Nguyen shows flair…