Identification Systems Group (ISG) Launches Redesigned Website

“The new ISG website better represents what we offer our customers,” says Tom Stiles, the ISG’s Executive Director.

Identification Systems Group (ISG), the nationwide network of local identification system integrators, is pleased to announce the launch of its newly redesigned website with a more modern look, and more mobile friendly features.

The custom CMS and initial framework for the site were created by the previous ISG website host Ecreativeworks out of Plymouth, MN, with additional graphics and content work provided by SMC Freelance, located in Mauldin, SC. Together, working hand-in-hand with Mr. Tom Stiles, the Executive Director of the Identification Systems Group, they were able to produce a more colorful, vibrant and easily navigable website.

The previous ISG website had served its purpose well, but was ready for a facelift, though the content had been steadily improved over the past few years. The new site was created with mobile users in mind, which has clearly become a common way for industry professionals to quickly search for solutions, find websites and make initial contact.

“The new ISG website better represents what we offer our customers as a nationwide partnership of identification systems dealers,” says Mr. Stiles. “It took some direct collaboration over several weeks with both designers and developers to make the improvements we wanted to see over the previous site. We are satisfied with the results of our efforts and hope to acquire a sizable increase in overall website traffic and new contact conversions in the coming months.”

The ISG’s clear goal behind the site update is to drive more traffic to the new site through regular email marketing, targeted end-user webinars, specific Google AdWords campaigns, press…

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