Celebrities and former Playboy cover models expressed their condolences and shared moving tributes to Hefner on social media.
“RIP to the legendary Hugh Hefner! I’m so honored to have been a part of the Playboy team! You will be greatly missed! Love you Hef! Xoxo,” Kim Kardashian shared on Twitter.
“RIP #Hef Thank you for being a revolutionary and changing so many people’s lives, especially mine. I hope I made you proud,” Jenny McCarthy tweeted along with a photo of her January 2005 Playboy cover.
“A great man, entrepreneur and innovator. Your legacy lives on. #Hef,” wrote Gene Simmons.
“Hugh Hefner was a strong supporter of the civil rights movement. We shall never forget him. May he Rest In Peace,” said Jesse Jackson.
“RIP @hughhefner thank you for making me part of the Playboy family. Sending lots of love and prayers to @crystalhefner,” said Heidi Montag.
A rep for the Playboy Enterprises founder confirmed the tragic news in a statement to PEOPLE: “Hugh M. Hefner, the American icon who in 1953 introduced the world to Playboy magazine and built the company into one of the most recognizable American global brands in history, peacefully passed away today from natural causes at his home, The Playboy Mansion, surrounded by loved ones.”
Hefner’s son Cooper, who is also the Chief Creative Officer of Playboy Enterprises, also released a statement.
“My father lived an exceptional and impactful life as a media and cultural pioneer and a leading voice behind some of the most significant social…