Here’s Why Alphabet Inc. (GOOGL) Is A Strong Buy Stock Right Now

There are very few companies in the entire world with a legacy that is even remotely comparable to Google. This technology behemoth, which now operates under the Alphabet Inc. GOOGL banner, revolutionized the internet-so much so that “Googling” is verb used in every-day vernacular-and that’s why it’s even more exciting that Alphabet is now a Zacks Rank #1 (Strong Buy) stock.

Latest Earnings Performance

Just a few weeks ago, Alphabet posted earnings of $7.73 per share, beating our Zacks Consensus Estimate of $7.48 per share. The company saw revenue figures of $24.506 billion, and taking out commissions of $4.008 billion paid to Google Network Members, Alphabet posted revenues of $20.12-beating our consensus estimate of $19.650 billion.

Operating income of $6.57 billion and operating margin of 27% were both up year-over-year, and aggregate paid clicks gained 44%. Aggregate cost-per-clicks came in at a loss of 19% for the quarter. Alphabet refined its methodology for paid clicks and cost-per-click “to include additional categories of TrueView engagement ads and exclude non-engagement based trial ad formats, resulting in a modest increase in paid clicks and a modest decrease in cost-per-click.”

Google isn’t known for its impressive earnings surprise history, but the company has started outperforming more consistently since the transition to the Alphabet Inc. structure in 2015. Just prior to that change, Google hired Ruth Porat, a former Morgan Stanley exec, as its CFO. So far, it seems Porat has delivered on her promise to make Alphabet a more efficient company.

Dominating the Future

Perhaps more important than Alphabet’s recent earnings performance is its leadership in several key emerging tech markets. The biggest challenge for the company has been shifting away from its reliance on search-based revenue, but now it looks like Alphabet is poised to dominate in our evolving world.

With the rollout of its new line of…

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