Feihe Acquires Vitamin World, Inc.

Vitamin World, Inc., a premier retailer of vitamins and supplements in the United States, announced today that it has finalized its strategic restructuring and will be acquired by Feihe International, Inc. Feihe International, who just celebrated 55 years in business will immediately partner with Vitamin World management to work synergistically on a unified growth plan. The U.S. brand is known for offering the industry’s highest quality products for over 40 years.

Michael Madden, CEO of Vitamin World states, “We could not have asked for a better strategic partner. Feihe International is extremely committed to the health and wellness of its customers. This opportunity allows Feihe International to deliver premium nutritional products to its customers throughout all life cycles.”

Youbin Leng, Chairman of Feihe International, Inc. states, “We have been seeking an American based premium vitamin and supplement brand for several years, and we did not hesitate to purchase Vitamin World when it became available because of its reputation as a high-quality brand, focused on the health and wellness of its customers. Our current product lines provide us access and reach into over 50,000 retail locations in China. This unprecedented distribution network will now feature the Vitamin World brand, one that we believe will be coveted by the Chinese health and wellness market.”

Vitamin World currently operates 156 retail locations across the United States, Guam, Puerto Rico, and the U.S. Virgin Islands. Stores are located in major markets such as Woodbury Commons in New York, Citadel Outlets in Los Angeles, Saw Grass Mills in Florida, Seattle and Las Vegas Premium Outlets. Vitamin World also has 14 international locations positioned in popular shopping centers like Micronesia Mall in Guam and Plaza Las Americas in…

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