Falling stars: Tourism guide misprint lowers rating for western N.L. businesses – Newfoundland & Labrador

Tourism operators on Newfoundland’s west coast are seeing stars for all the wrong reasons.

In this year’s tourism guide, published by the Newfoundland and Labrador government, an error has left about 50 per cent of operators with a half-star less than they really have according to the Canada Select rating system. 

“This was an error that happened. It was unfortunate,” said Chris Mitchelmore, tourism minister, in Tuesday’s House of Assembly.

MHA Chris Mitchelmore says the error was unfortunate, but most people don’t rely on print brochures and go online when booking travel accomodations. (Twitter)

Mitchelmore said 100,000 copies of the brochure were printed with the mistakes, but the correct information is online via the tourism website and in the downloadable tourism guide.

“The majority of people now are going online. People are using TripAdvisor,” he said. “The star grading through Canada Select is not the primary motivator for people when they’re making bookings [for] accommodations.”

Joe Dicks is the co-owner of the Marble Inn, which has a 4.5-star rating according to Canada Select but in the brochure is listed as a four-star accommodation.

“Well everybody hates that. No one likes to be misprinted and everybody works hard to get their stars,” he told CBC Radio’s Corner Brook Morning Show.

However, Dicks echoed Mitchelmore’s sentiments about the hard-copy brochure losing its value.  

“I didn’t get my knickers in a knot too much about the half-star, simply because it’s a print medium. And print medium today, I mean it is 2017,” he said.

“I actually didn’t remember whether it had arrived or not when [CBC] called, and I know a number of other people weren’t quite on the ball about the guide, because what our world runs on now is Google. I mean, Google is everything.”

Already booked up

He said the guide came out after the majority of rooms were already booked on the Northern Peninsula, adding that Gros Morne accommodations are…

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