With 420TV, we’re targeting a huge niche and elevating the conversation around it by shooting all original content in 4K and bringing such a high caliber of on-air and production talent together.
BEVERLY HILLS, Calif. (PRWEB)
November 10, 2017
420TV, the premium cannabis news, entertainment and lifestyle OTT channel set to launch in January 2018, has named Douglas A. Lee its General Manager. A network launch pioneer who brought numerous cable and syndicated channels to viewers around the world before transitioning to the digital/OTT space, Lee also negotiated the 420TV deal on behalf of OWNZONES Media Network and has been the architect of the channel’s programming. He will now oversee and unify the channel’s key divisions – creative, content, technology, marketing, sales – under one POV.
The announcement was made today by Dan Goman, CEO of OWNZONES Media Network, which – along with Genesis Media and Alex Nahai Enterprises – formed 420 Entertainment Group to develop and launch the new channel, a global, first-of-its-kind offering for which all original content will be shot in 4K.
“420TV exemplifies the tribrid mission of OWNZONES, which is to provide high-quality, niche content; superior, innovative technology; and worldwide distribution through our partnerships,” said Goman. “Doug, with his background steeped in niche, international channel launches, is the perfect quarterback to pull off this win for the company.”
“I’m thrilled to bring my wealth of experience to this venture, because I really believe we’re creating something totally different here,” added Lee. “With 420TV, we’re targeting a huge…