LITTLE ROCK, Ark. (KTHV) — It’s the newest beauty trend: charcoal face masks. But doctors and skin experts are telling beauty junkies, and those looking for a quick fix for their acne problems, to steer clear, warning that these products could cause permanent damage to your skin.

All over social media, you’ll see videos of people peeling black masks off their faces to get rid of black heads,  and essentially screaming like a banshee. And while these videos are pretty hilarious to watch, one Central Arkansas doctor warns that anything good for your skin shouldn’t hurt that bad.

“None of the things we do here are that painful. Even our strongest peels are not painful,” said Dr. Anne Trussell of Sei Bella Med Spa.

Dr. Trussell said it’s not just the pain that’s the problem.

“Permanently enlarged pores. You can get scarring. People of darker ethnicities; black patients, Asians, Hispanics, they can actually get permanent hypo pigmentation,” she said.

18-year-old Sierra Dunn of Austin bought a charcoal peel-off mask after seeing videos on social media touting the results.

“I have black heads on my nose for sure. I just wanted to try something to get rid of those, because nothing really seems to work,” Dunn said.

Dunn paid less than $10 for the product including shipping on Amazon through a third party seller, whose site also includes everything from belly button rings, to wall decor, to pill box cases. When it arrived, she couldn’t read the label, which was written in Chinese.

“I didn’t really think anything of it…