Cosmetic Procedures Rise as Boomers Search for ‘Fountain of Youth’

Dr. Sonoa Au

Demand for cosmetic procedures to rejuvenate skin, especially on the face and neck, has increased in step with the growth of our aging population.

Beauty certainly is in the eye of the beholder — an adage proving increasingly true as more Baby-boomers – and, yes, early Generation Xers just hitting their 50s – stare at the sags and bags in their aging facial skin and hurriedly seek ways of restoring that youthful look, according to Sonoa Au, M.D., of Advanced Dermatology, P.C.

“Search for the ‘fountain of youth’ is ongoing and universal,” says Dr. Au, who is a board-certified dermatologist and a fellow of the American College of Dermatology. “Self-esteem – and quality of life — so much involve one’s perception of outward appearance. That’s why demand for cosmetic procedures to rejuvenate skin, especially on the face and neck, has increased in step with the growth of our aging population.”

The American Society for Aesthetic Plastic Surgery reports that, in 2015, some 10 billion cosmetic procedures were performed in the United States – a 12 percent increase — at a total cost of $12 billion.

Proving most popular have been non-surgical applications to smooth wrinkles, tighten skin and enhance skin tone. “More and more patients are seeking treatments that are pain-free, low-risk and involve little downtime,” Dr. Au says.

To meet demand, companies have been scrambling to develop increasingly effective, non-ablative technologies that achieve desired – and lasting — aesthetic results. Clinical studies of these devices have been limited, but experts point to a new generation of radiofrequency and ultrasound systems as having some success in tightening loose facial and neck skin…

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