Best Western® Hotels & Resorts Celebrates Groundbreaking of First GLō® Property in Texas

“GLō is the epitome of Best Western’s reimagined brand identity – providing a stylish, convenient space designed for the way people travel today,” said Ron Pohl, Senior Vice President and Chief Operations Officer for Best Western.

Best Western Hotels & Resorts has marked the arrival of its newest GLō with a groundbreaking event in DeSoto, Texas – located just 15 miles outside of downtown Dallas. GLō, Best Western’s energetic, new-construction boutique hotel brand, is designed for savvy travelers expecting the best in value, design and comfort.

The festive event welcomed DeSoto Mayor Curtistene McCowan and City Manager Tarron J. Richardson, accompanied by multiple members of the DeSoto City Council. Local dignitaries were joined by Best Western’s Managing Director of North American Development Bob Clasby, and Brand Development Project Manager Joe Lang. The hotel’s Managing Director and Co-founder of Shreem Capital Jiger Patel, and the property’s lender, Dallas Regional President of Spirit Bank Eric Anderson attended, as well.

“I am honored and thrilled to bring the great state of Texas its first GLō hotel,” said Patel. “I have been affiliated with Best Western for quite some time and I’ve always been impressed with the company’s support system and innovative mindset. It’s been a longtime goal for my team to partner with a brand that invests in state-of-the-art technology and authenticity and we feel GLō checks all of those boxes. We’re really excited to get started.”

Breaking the suburban cookie-cutter hotel mold, GLō offers a hip, boutique product to savvy travelers in secondary, suburban and highway locations. The brand focuses on a modern, iconic arrival experience; streamlined, contemporary…

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