Apple exits music player biz by killing iPod Nano, iPod Shuffle • The Register

The iPod Touch is all that remains now and it’s had two models axed

Steve Jobs introduces the original iPod

Apple has exited the standalone music player business by discontinuing the iPod Nano and iPod Shuffle.

In an unusual move, an Apple representative responded to a Reg request to confirm multiple reports of the devices disappearing for good from its website. An Apple operative told us those reports are accurate.

Those of you who want the screenless Shuffle or the touch-screen-but-app-free Nano can still find them on third party sites and there may be remnant stock in some Apple stores.

The iPod Touch runs iOS, so can also run myriad apps and is marketed as ideal for gaming. The device now comes in 32GB and 128GB variants, at US$199 or $299 respectively. 16GB and 64GB models have been discontinued. The Touch’s other innards remain unaltered since 2015, suggesting Apple has little interest in further enhancements.

Standalone audio players have clearly had their day: when the original iPod launched in 2001 the state of the art for music lovers who wanted variety on the run was a portable CD player and a wallet in which to store lots of discs. The few digital music players on offer scarcely made a ripple outside a rather geeky pond.

The iPod’s 5GB of storage, promised by Steve Jobs to store 1,000 songs, plus its wheel-driven interface, represented a fine alternative even though it required a then-uncommon firewire connection.

iPods started to sell like hot cakes, Apple spawned a lower-cost iPod Mini using solid state storage, the Shuffle for the even more cost-conscious and/or joggers, and the Touch to tap into its burgeoning App Store.

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