420TV Strengthens Team Poised to Launch Fully Ad-Supported Cannabis News, Entertainment & Lifestyle Channel

Tim Rosta and Vat Tann have been tapped to develop and manage 420TV’s advertising vehicle.

As the acceptance of cannabis continues to grow around the world, both medicinally and recreationally, this burgeoning industry has precious few opportunities to advertise, let alone on television, so we are creating that opportunity with 420TV in a top-quality, 4K video setting.

In January 2018, 420TV will launch as the first fully ad-supported, premium OTT channel dedicated to cannabis news, entertainment and lifestyle. Recognizing the scope of unique opportunities this presents to advertisers and potential distribution partners, 420TV’s General Manager Doug Lee has fortified the channel’s launch team.

“As the acceptance of cannabis continues to grow around the world, both medicinally and recreationally, this burgeoning industry has precious few opportunities to advertise, let alone on television, so we are creating that opportunity with 420TV in a top-quality, 4K video setting. We are also giving mainstream advertisers the chance to reach a very lucrative audience of viewers, a largely millennial population comprised of both the curious and converted,” explained Lee. “Tim Rosta and Vat Tann are just the right team to represent 420TV, as they have their pulses on both pop culture and the world of cannabis.”

Rosta+Tann will develop and manage the new channel’s advertising vehicle. The agency will use its profound understanding of the cannabis industry and culture to create a rich array of platforms for advertisers, including on-air, online and on-the-ground opportunities such as in-show placements, custom branded content, live events and experiential marketing solutions.

Having worked with MTV, E!, Disney…

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